Graviela Charleen, Elfindah Princes. THE ROLE OF PERSONALIZATION, RECOMMENDATION SYSTEMS, INFORMATION QUALITY, AND E-SERVICE QUALITY IN IMPROVING SHOPEE USER SATISFACTION: AN SEM-PLS APPROACH. teknimedia [Internet]. 2026Jun.13 [cited 2026Jun.14];7(1):51-5. Available from: https://jurnal.stmiksznw.ac.id/index.php/teknimedia/article/view/396